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Wooden Hut


Not all cotton is equal.


Cotton is the human being’s favourite textile fibre, for its softness, breathability and comfort. On the other hand, it is also one of the most polluting fibres in the world and certainly the one that consumes the most fresh water. Pollution from the huge amount of water needed to grow it, pesticides and other chemicals used to grow it and process it. But also everything related to its transport. Indeed, cotton grows only in certain parts of the world and therefore requires means of transport to travel from one part of the world to another.

Today organic cotton represents less than 1% of the world’s organic cotton production, but even if all the world’s brands were to decide to produce all organic cotton, this would not be possible. Statistics and studies show that the Earth could not produce much more than 12% of the world’s cotton, using organic cotton farming methods.  


Why? Because to meet current global demand, deserts have been converted into conventional cotton fields in which climatic conditions and/or insects require chemical treatments.  We understand better why now, it is important to make the difference between all cottons in order to make your own consumption choices…



Today, we are proudly accredited with 6 different sustainable cotton certifications with very different impacts:  


  1. BCI (Better Cotton Initiative) cotton

  2. Organic cotton certified OCS (Organic Content Standard)

  3. Organic cotton certified GOTS (Global Organic Textile Standard)

  4. CmiA cotton (Cotton made in Africa)

  5. Recycled Cotton certified GRS (Global Recycle Standard)

  6. OEKO-Tex Standard 100 Cotton tested for harmful substances.

Better Cotton Initiative (BCI)

The Better Cotton Initiative is a member based organisation made up of major cotton consumers in the textile sector and is the most commonly used cotton scheme. BCI is based around the promotion and implementation of core production standards drawing on widely used sustainability, social justice and economic development principles and applied supply chain management.  

Some of the world's largest fashion brands are members of the Better Cotton Initiative, these include: ASOS, Levi Strauss & Co., American Eagle, C&A, Puma and Nike.

Organic Content Standard

Based on the Textile Exchange “Content Claim Standard” - the Organic Content Standard verifies that a final product contains the accurate amount of a given organically grown material. It requires that each organisation along the supply chain takes sufficient steps to ensure that the integrity and identity of the input material is preserved. The OCS does not cover the certification of the raw material (which is separately verified) and does not cover processing inputs (e.g. chemicals), environmental management, health, safety or labour rights issues. 

Brands that use this standard include Continental Clothing, Mango, Pact and C&A.

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